"Connecting to another human on a human level. To me, that's where the strongest magic has come from." -David Blaine in an interview with abcnews.com 1. The Power Of Amazement With Testimonies. Before, during & after each effect, they show the reactions of the audience members, interviewing and having the spectators share their insights of what they found to be amazing and what they have just witnessed. When it comes to testimonies. be extremely liberal with them. Post Testimonies EVERY-WHERE, post them on your web sites, newsletters, phone messaging system, yellow page ads, etc., 2. People Love Options. When David and Chris walk-up to a stranger (most people are usually skeptical), they give people (options) the freedom to choose a card, an object, number, a place or a situation of their choice (this gives people the feeling of being in the drivers seat of being in control). When we market always give your clientele several options to choose from, people love this!!!! Offer to them the option of choosing a Silver, Gold or Platinum Package; Offer them the option to add extras to the package they have freely selected (t-shirts, hats, party bags, books, etc., ) 3. Always offer at least a 100% Guarantee! People like to feel secure, when you are marketing you and or your product. One valuable goal is to give your reader the knowledge that they can feel and know they are secure in buying you and or your product! 4. Raw equals more believable. They do their work right in your face! Though both David and Chris execute some of the most mind-numbing, amazing and supernatural effects, both men are also still perceived as being human. Walking and talking among their fans, both choose to let you into their world. Both men are experts in the field of magic, yet people feel as though they know them intimately due to the fact that they deliver their effects in raw, real-to life situations. Each of them delivers the message to those watching them on TV that they are real and understand you (they do not talk above or at you, but with you. Striking your heart strings with tangible situations and stories). 5. Give them a reason to return to you. Tell your clientele what they can expect when they return to you as a repeat client (a 10% discount, a free item, a special add on, VIP invitation, etc). Give them a reason to return to you, to continue to watch/use you and your services. Though your product(s) and service(s) are phenomenal, customers like to be patronized, they really like the feeling of being treated like a celebrity. Note: While watching Chris Angels and David Blaines television specials the commentator states before a commercial after the break, David/Chris will walk through a wall, levitate on the street, etc, ; always giving you something to stay with them/come back to them for. |
